“The No Dirty Gold campaign is a great initiative that pushes for sustainability and ethnical sourcing on gold. We are proud to be a part of it and to offer our customers gold that was obtained in a responsible manner”, said Michelle Pearlman, Senior Vice President and President of Jewelry at Sears Holdings. “Sears strives to be a green company and we will continue to work to build lifetime relationships with our customers starting from the mines up.”

Jewelers are realizing that their customers are concerned about dirty gold and the devastating effect of gold mining on communities and the environment. The production of one gold ring generates, on average, 20 tons of mine waste. Gold mining has been linked to human rights violations, forest destruction, toxic pollution, and loss of lands and livelihoods.

“The No Dirty Gold campaign applauds this important step taken by Sears, Kmart, Blue Nile and Ultra Stores,” said Payal Sampat of Earthworks, which spearheads the No Dirty Gold campaign. “We look forward to working with these companies to find solutions to irresponsible gold mining practices.”

Sears, Ultra, and Blue Nile have signed on to the Golden Rules at a time when discussions are advancing on third party certification of more responsible mining practices through the Initiative for Responsible Mining Assurance (IRMA). The Golden Rules signatories have committed to seeking third party certification of responsible sourcing when it becomes available.

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