Carolyn Pollack Jewelry will launch a new line of sterling silver and natural gemstone jewelry inspired by the landscape, romance and adventurous spirit of the American West.
“American West Jewelry celebrates the rich heritage, landscape and cultures of the West through symbols, stories and artisan-inspired designs. We are excited to share the story of this region with audiences on QVC and around the world.”
The American West Jewelry collection is scheduled to debut on QVC Sunday, April 29 at 1 AM (ET) and 7 PM (ET). Carolyn Pollack, vice president of Relios, the production studio behind Carolyn Pollack Jewelry, is scheduled to appear during the broadcasts to share her thoughts on the rich history and vibrant landscape of the region that inspired the jewel ry.
“I’ve carefully selected jewelry styles that bring to life the diverse cultures and regions of the West, from classic Southwestern and Native American motifs, to traditional Spanish and cowboy influences,” Pollack said. “I hope my fans will join me as I share stories about the beauty and wonder of the American West as told through jewelry.”
Relios has been creating Southwestern sterling silver and gemstone jewelry in Albuquerque since 1975. The new brand draws upon an expanded range of influences from the West and the region’s rich blend of Native American, Spanish and cowboy cultures.
“The American West is rich in inspiration and watching our team of designers and craftsmen translate these inspirations into breathtaking works of art has been an incredible experience,” added Pollack. “Having the opportunity to present this jewelry created by such talented men and women and tell the story of the We st is truly an honor for me.”
The new line o f American West Jewelry features pieces crafted through traditional Southwestern jewelry-making techniques such as mosaic inlay, stamping, beadwork, filigree, carved gemstones and liquid silver. It also includes creations that will appeal to lovers of Western equestrian style, including jewelry inspired by tooled saddle engraving and twisted rope designs.
“The flavors of the West are always popular in fashion,” said Pollack. “But right now we are seeing an exciting resurgence of Southwestern and Western styles in the collections of leading fashion designers. Seeing these trends on the runway, I felt there was a need to create a new line of couture jewelry inspired by the region and that Relios, a company rooted in the American West, was the team to do this.”
American West Jewelry will also include jewelry designed by award-winning Native American artists Roderick Tenorio, Veronica Benally, Fritz Casuse, Cody Sanderson, Wanesia Misquadace, Myron Panteah, Veronica Poblano and Cippy CrazyHorse. Relios and Carolyn Pollack Jewelry have been bringing jewelry designs by Native American artists to QVC for more than 10 years.
“The American West is a truly magical place,” said Bill Pollack, president and founder of Relios. “American West Jewelry celebrates the rich heritage, landscape and cultures of the West through symbols, stories and artisan-inspired designs. We are excited to share the story of this region with audiences on QVC and around the world.”
Carolyn Pollack also brings a line of her own designs to QVC on the show “Carolyn Pollack Sterling Jewelry.”
About American West Jewelry
The American West is alive with stories. Stories of people who came and were enchanted by the land, stories told by generations of tribal elders when they draw their grandchildren close each night, stories captured on scre en by the legends of Hollywood’s most glamorous age. This land is a g ift to the senses—the vision of evergreens soaring above alpine towns, the smell of dust rising from the rodeo ring, the creative energy of award-winning artists on the plaza in Santa Fe. Those who call this place home greet each day as an adventure waiting to unfold. Here the sky is of such a grand scale and wondrous blue that in the story of the West it is a character all its own.
In this magical place the cultures of many—Native American, Spanish and Cowgirl—have met and flourished. American West Jewelry celebrates this mosaic of lifestyles and vistas, distilling these colorful visions into lovingly crafted pieces of art. The people of this great land are introduced through these pieces as they pursue their passions, embrace the unexpected and never think to offer anything but all of their heart. Proudly made in the USA from natural gemstones, American West Jewelry captures their enduring sense of beauty and wonder.
America n West Jewelry can be found on QVC.com, CarolynPollack.com/AmericanWest and on Facebook at www.facebook.com/AmericanWestJewelry.>