Alliance Data Systems Corporation (ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced it has signed a new multi-year agreement to create and manage a new private label credit card program for Blue Nile (NASDAQ: NILE; www.bluenile.com), the leading online retailer of diamonds and fine jewelry. Seattle-based Blue Nile offers an expansive selection of fine jewelry, including more than 80,000 diamonds, the world’s largest collection, through its dynamic e-commerce site, its Blue Nile mobile website (m.bluenile.com), and its Blue Nile iPhone app. Blue Nile also provides customers with in-depth educational materials and unique online tools, including the Blue Nile Build Your Own Ring® feature, to place the customer in control of the jewelry-shopping process.
Card program benefits will include flexible financing options and no annual card fee, as well as online account managem ent. Consumers can select from financing options that include 6 and 12 months same as cash. Alternately, they may choose to make payments over 24 or 48 months. Alliance Data will partner with Blue Nile to develop additional cardholder incentives and marketing efforts through advanced analytics capabilities, as well as direct mail and email, web, and mobile channels.
“By providing a more robust selection of financing and payment options, we enhance our award-winning customer service and better serve our customers during some of the largest and most emotional purchases of their lives,” said David Binder, chief financial officer of Blue Nile. “We selected Alliance Data for their industry expertise, tools and digital capabilities that will turn our engagement ring shoppers into Blue Nile customers for life.”
“We are thrilled to partner with Blue Nile—such a highly regarded and innovative online jewelry retailer. Alliance Data is uniquely positioned to support Blue Nile’s legacy of creating an engaging, rewarding custome r experience that contributes to repeat purchases and increased shopper loyalty,” said Melisa Miller, president of Retail Services for Alliance Data. “We are confident our retail heritage, deep understanding of consumer shopping behavior and robust suite of credit marketing tools will help fuel Blue Nile’s customer loyalty strategy.”
Know More. Sell More.® is Alliance Data’s commitment to help its clients better understand their customers to drive sales. Leveraging deep-rooted retail expertise, card usage data, advanced analytics and market research, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to increase sales, brand affinity, and customer engagement and loyalty for its clients. Alliance Data Retail Services clients include many of North America’s best-known retail brands.