The 4Cs of diamonds are cut, color, clarity and carat weight. You can read more about each of them by clicking on the relevant word.

In today’s world of social justice and ecofriendliness, another C has been added to the traditional 4Cs – Conscience. In a nutshell, conscience refers to ensuring that the production of diamond and jewelry products do not negatively impact people or the environment. You can read more about this 5th C here.

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